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Power BI Digital Marketing Dashboard

Power BI interactive dashboard for the marketing department to monitor customer journey and marketing funnel metrics for each campaign.

Power BIMarketing analyticsFunnel analysisDashboard

Highlights

  • Built a Power BI interactive dashboard for the marketing department to monitor customer journey and marketing funnel metrics for each campaign
  • Break down the channel, user source and target audience
Dashboard & dataset
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Objective

Monitor operational performance of MKT Team for each channel, source, objective, and target audience by time (Impression, Click, Conversion,...)

Control cost & ROI, follow revenue to optimize marketing budget

Break down the details for every campaign

Clarify the customer journey with a marketing funnel for optimizing each stage's efficiency

Materials: View my Dashboard & Dataset

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